Google Ads that scale without melting margin.
We run Google Ads accounts the way a finance team would — every campaign understands its margin, every audience knows what it costs to acquire, and every shift in spend is defensible at board level.
Every Google Ads surface that earns its place in the plan.
Search
Intent-led keyword strategy, negatives done properly, ad copy tested against your actual offer language.
Performance Max
Asset groups segmented by margin and intent so PMax doesn't quietly cannibalise brand search.
Shopping
Feed engineering, custom labels by margin/velocity, and bid strategies that respect inventory.
Demand Gen + YouTube
Upper-funnel creative that drives measurable mid-funnel lift, not just cheap impressions.
A 30-day plan, then a relentless build cadence.
Audit & strategy
We map every keyword to a margin bucket, audit conversion tracking from the ad click to your CRM, and write the 30/60/90 plan.
Foundation
Tracking fixes, conversion value rules, audience signals, smart bidding strategies and creative testing frameworks all go live in weeks 2–4.
Compound
Weekly bid and creative tests, monthly margin reviews, quarterly portfolio reshuffles. We treat scaling as a deliberate act, not a button.
From recent Google Ads engagements.
What changes when Atlas runs the account.
Without Atlas
- PMax campaigns eating brand search invisibly
- Conversion tracking that fires inconsistently
- Bid strategies trained on the wrong revenue signal
- Creative refreshed when someone remembers
- Reporting that hides the channels losing money
With Atlas
- PMax structure that protects high-margin segments
- Server-side tracking with revenue parity to your CRM
- Bid strategies fed margin, not just revenue
- Weekly creative cadence with documented hypotheses
- P&L-style reports your CFO can read at a glance
Find the next 30% in your Google Ads spend.
A 30-minute call, a candid read on your account, and a plan you can use whether or not you work with us.